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What Is 10x Material? 10x Material is content that is at least ten times better than the next best piece of material readily available online on that very same subject. The primary advantage of 10x Content is that it has a high possibility of ranking well on Google for an offered keyword.

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With that, a little bit of background on this method In 2013, I introduced the Skyscraper Strategy on the Backlinko blog site. It's a material marketing method for building links and ranking # 1 for a provided keyword. The High-rise building Strategy works by discovering a post that's currently earning links and ranking well in online search engine, creating a better variation of it, and reaching out to the individuals who connected to the older article to let them know about your improved variation.

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And it works in a similar method. The primary difference is that 10x Content doesn't necessarily need to be a written short article. Your 10x Material can be a You, Tube video, social media post, infographic, podcast or any other kind of material that you release. And, unlike The High-rise building Method, you don't need to necessarily use email outreach for link structure.

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In fact, according to Tube, Filter, 500 hours of content is submitted to You, Tube every minute. And that's just You, Tube. For almost any topic or SEO keyword you can consider, there's probably lots material out there covering it.  Keep Checking Back Here  are, a lot of that content is actually quite excellent too.

And the site it's hosted on may be reliable also. So making a piece of "great content" that's just a little much better isn't going to suffice to overcome that material's "first-mover advantage." You need to produce something much better something 10 times better in order to stick out and dismiss the existing leading piece of material.

That method, you can confidently develop a piece of material that's really 10x much better than what's come previously. In my experience, lots of people battle with material marketing because they do not get a feel for the existing material landscape. And it generally leads to mediocre content that's not incredibly various than what's come prior to it.